2% of what...? GDP :) ?
Of course, this is ridiculous so what I'm really suggesting is that they look at their laws and reconsider how crazy they are.
Businesses that only make sense financially if they can gobble up user data without their consent and sell it to third parties should not exist, just as businesses that can only work financially by not paying their workers should not exist.
What of this is crazy?
Their cookie disclosure regulation IMO has collectively wasted perhaps millions of hours of users' and website designers' time.
So really, users should be angry with websites for intentionally working around the spirit of the cookie law (and creating the annoying pop-up which basically requires you to consent to cookie tracking if you want to continue to use the website). The EU's mistake was not making the cookie law far more strict.
This continent still remembers when Nazi Germany and the Eastern Bloc tracked people to abuse and even kill them. That was never a direct concern in the UK, but people there are still strongly against government databases (see: UK national id card trial, NHS database trial) and in favour of the right to privacy.