We have an app with over 1.2M downloads and around 500k active installs. I think the active install rate is low because it is a LITE version. Only - I haven't put ads on the game yet, and have been wondering whether it's worth it or not. If it only makes a little per day, then I'd rather just leave my free users alone and stick with the paid upgrade.
I'd also like to know what kind of revenue they are making from ads on Android. I feel like if we made our game completely free, we'd reach over 2-3M downloads pretty quickly and triple our active install rate, and if that meant we were making as much in ads as paid downloads, then I think we'd consider going that direction. It's just too big of a maybe, and we can't seem to get any inside info about ad revenues to make the leap - even when emailing Mobclix and Admob, we get no response to this question.
Worst of all - I wonder if we are leaving money on the table by not being an ad supported app.
Ho hum.