Most job ads are like this - laundry lists. Speaking only for myself I'd go for an ad that talks more about underlying technology principles rather than an endless list of specifics (e.g. OOP knowledge instead of C++ or java and continuous integration flows instead of jankins or travis). Then I'd try to draw an accurate picture of what the role involves, describing the tech stack actually used and a bit of the roadmap ahead with regards to the product. Lastly I'd mention how we work, e.g. agile, scums, etc.

Most important thing is accuracy/honesty. Nothing worse than overselling a backwater tech or a bureaucratic mess as a dream job.

PS: Avoid boilerplate phrases that constitute 'sweatshop-smells' like "passionate developer".