The 1990's notion of "monopoly" is as outdated as farmers owning the sky above their farms. The power in media in 2019 comes from the combination of virality/discovery+monetization. A small number of people controlling virality/discovery+monetization can seek to effectively control all speech that matters and seek to control public thought. Doling out virality/discovery+monetization on an ideological basis, contrary to the wishes of large numbers of people in public basically nullifies meaningful Free Speech in 2019.