Introduce an initiative that is "obviously good". I mean, none of the commenters here will be disadvantaged by single-use plastic being banned. It is obviously better for the environment. Whichever way you look at it, it is an improvement on the current state of affairs. And yet, people will moan and complain, criticize, pull out "statistics" out of thin air, say that this "does not solve the real problem", that it isn't important. And this is the enlightened HN community, the epitome of progressiveness.
This is similar to the climate change discussions. Moving away from fossil fuels is obviously better for the environment and for us. And yet, people will moan and complain, criticize, point fingers, say that it's the other guys who pollute, or say that this particular change "doesn't matter", because there are bigger polluters out there.
I am very glad the EU is making this move and I'm happy there are still some places in the world who can effect change. I wish the EU was similarly radical with respect to its beloved car industry, or with moving towards nuclear power (not away from it), but one can hope.