Aren't the savings more in the type of application? For example, driving users to addictive content makes them use their phone more. Also, Bitcoin comes to mind.
I’m all for figuring out what’s the most efficient option while also ensuring it’s an effective one as well. If you kept a knife in its sheath to keep it nice, but never take it out to use it, then it’s not servicing its purpose as a tool (ignoring ornamental ones). However, no matter how cool it might seem, you really don’t need a samurai sword to pear apples.