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Well it's a smart move. They are simply protecting the integrity of their brand. They built a reputation based on a set of corporate values that are not necessarily aligned with those companies that embroider their logo in those vests. They probably don't make a lot of money from those corporate sales either. Any risk of damaging the brand by association is not worth it.

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That whole April Fool's thing kinda went over your head.

I think it actually went over yours (from the article):

>"A representative for Patagonia confirmed it has recently changed its policy, but declined to say exactly when this change happened. Here is the company’s statement:

“Our corporate sales program manages Patagonia’s sales to other companies, non-profits and other organizations. We recently shifted the focus of this program to increase the number of Certified B Corporations, 1% For The Planet members and other mission-driven companies that prioritize the planet. This shift does not affect current customers in our corporate sales program.”"

Or yours.

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