As said in the article, if they'd used Youtube as their host for videos, cost would have dropped dramatically and they could have survived for much longer, even become profitable with just sidebar ads.
If the founder is reading this, I recommend, trying again but this time, as a community and curation service for short films. Experiment with membership fees as a social network for film makers. And copy the Jiji model for prominent placement of videos on the site.
Business is a marathon, a survival game until you figure out income.