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Are you asking why social validation is a useful tool for getting people to be helpful with thorny or esoteric technical questions?

Regardless of whether I think the MVP program was good, your question answers itself.

There are thousands of people still proud of their MVP badges. You vastly underestimate their worth.

It's like being given a blue checkmark from Twitter or Instagram. People want it.

People like to add it to their Twitter bios and be a part of an echo chamber.