They did really well with the CEO they recruited. From the outside, it seemed like he did a really exceptional job profitably growing Expedia.
--- Warren Buffett
Expedia makes money from advertising (12%), from bookings fees, and from buying blocks of hotel rooms at a discount then selling them for higher prices to their customers (66%). [1]All of these revenue models are something that is pretty obvious how you make money at. And all of them are very different than crowd-sourcing rides for which it is not clear that the market prices is higher than the cost of providing the ride.
[1] https://www.fool.com/investing/2017/08/28/how-expedia-makes-...
Expedia comes a distant second Booking Holdings. https://finance.yahoo.com/quotes/EXPE,BKNG/view/v1
So while he may have done well, he didn't do as well as the competition.