Good luck with that. Right now there's only the centralized matrix.org server, or actually there isn't because it's down. If you want open standards and multiple servers (or your own) use XMPP period.
It's not so much a technical question as it is the attitude of "hey we're implementing our own chat protocol cause XML sucks". Totally not getting the point why users and developers would want to use standard protocols - to save their efforts becoming obsolete, taken over by a single entity, or both. It doesn't help either that scarce development resources are needlessly fragmented between XMPP and matrix.
That said, if the matrix protocol can actually manage to attract users and multiple implementations some years down the road (about 30-40 years after IRC), more power to them.