I wonder if this will be Google’s downfall one day. Some AI enabled competitor will come up with a search engine that delivers exactly what you’re looking for instead of the most engaging content.
A search engine that consistently delivers English language Wikipedia as the first link for any query that has a related term on it is a search engine I'd switch to today. Google used to be like that, with a Wiki link in the top 3 results for pretty much anything I searched for. These days, I'm happy if it'll be on the first page, and this is the first time after dropping "verbatim search" that I felt Google search engine to significantly decline in quality.
No AMP either.
1 That Wikipedia does have the best answer (problematic for YMYL searches)
2 The searchers intent is informational queries - not much point in showing Wikipedia for a "buy" query
I know in theory Wikipedia isn't trustworthy, but in practice, it is good enough, and its form does a lot of work here. Most entries are structured to be information-dense and fluff-free (unlike the content marketing crap), and they cite their sources (unlike both content marketing crap and many official government sources). This overall makes it one of the most useful resources for generic health queries.
RE 2. I wouldn't complain if I was doing "buy" queries. I don't do those often anyway (for similar reasons I don't use shops for product discovery[0]).
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> It is born out of my frustration in having to scroll through a prolix life story before getting to the recipe card that I really want to check out.
> In 2019, what do most of the top-ranked blogs have in common? They skip filler introductions, keep their paragraphs short, and get to the point.
Maybe those approaches of needlessly long text with irrelevatn backstories are simply outdated?