This article talks about their popularity last year: https://media.ford.com/content/fordmedia/feu/en/news/2018/04...
This article talks about their popularity last year: https://media.ford.com/content/fordmedia/feu/en/news/2018/04...
Which doesn't change the fact that it's an aspirational "style over substance" decision for the majority of buyers, especially those buying the 2.3 EcoBoost version. Recently I also do spot them quite frequently in Bulgaria, but their resale value on the second-hand market is tragic, they lose something like 70% of their value in 3 years even with low mileage.
Given the price of a C class coupe or a base 911 vs a Mustang, there is a real value proposition, not just style over substance as you suggest.
edit: Also, if you can get a 70% discount on a 2016 Mustang, that's an outrageous deal. That's a lot of car for ~10000 USD.
The Subaru WRX has the same number of horse/dollars as the EcoBoost Mustang. Otherwise cars have quite a bit fewer horse/dollars.