Amazon makes ~10B illion/year total in ad rev. Google makes ~130 Billion/year on ads.
15% growth on 130 Billion is 19.5 Billion.
Aka Google's yearly growth is larger than all of Amazon's Ad rev.
15% growth on 130 Billion is 19.5 Billion.
Aka Google's yearly growth is larger than all of Amazon's Ad rev.
Google lacks that luxury.
But that made me realize: Amazon's profit lies with AWS, the infrastructure that was originally for their ecommerce operation. But their ecommerce has forced many other retailers to streamline their operations... I wonder how many ended up using AWS as part of that effort.
The point being that, at least on its own platforms, Amazon's interest is in sales generation, not ads turnover. Direct comparisons between Amazon and Google ads misses the point.