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>...unless they're going to hike up their prices.

I assume that's what any company like this does eventually once they've captured enough of the market.

Anecdotal but I've definitely found alternative transit when the prices were too much. I'm not going to pay $20 more for a ride if I can just take the bus for 20 extra minutes transit time. There's a tradeoff.

Right but they haven't yet. Lyft is big in the US and most cities / towns in the US and across the globe have small start-ups doing similar ride sharing.

Does Uber have enough market to hike their prices yet? Will it before it runs out of money? If they're IPOing I feel like they have to think they can do this, I just don't get the how.

I used only Uber for probably 3+ years. On a recent business trip (where I wasn't even the one paying the bill in the end), Uber hit me with some ridiculous quote for a fare from Orlando airport to the convention hotel. That was the moment I downloaded Lyft, took the ride for a far more reasonable price and now I regularly cross-shop the two. Many drivers drive for both, so it's not even that different a wait time or experience.

You can shear a sheep many times, but skin them only once.

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