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It's been discussed before, but what 3 words had a ton of flaws compared to other systems like pluscodes. What they do have is a great PR person who gets them fantastic advertising article like this one.

https://github.com/google/open-location-code/wiki/Evaluation...

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Chris Mellon, the author of this piece seems to be on their payroll, there are countless 'articles' by him in various media.

Seems like a good reason to flag this submission.

The article seems to be against What3Words, so why would it be flag-worthy? I mean, he doesn't disclose the conflict of interest, but this doesn't seem an attempt to peddle a narrative that benefits the company in any way.

It's pretty mild criticism though, and even oddly mild criticism is a positive for a relatively small startup given that it's getting them attention.

The app is fantastic though. It makes the whole process of coding and decoding super easy. Usability is an effective solution to a lot of the technical flaws.

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