I don't give a shit about your brand. I'm selling my labor to survive. I'll give you your money's worth for 8 hours a day, 5 days a week (with overtime if I fuck up and need to work late to make it right), but while my time and effort are for sale, my emotions aren't.

You can't possibly pay me enough to actually give a damn about you or your bullshit brand or your bullshit product. You can only pay me enough to work for you.