But even doctors, whose job is literally to keep track of these drug thingies, have gotten things wrong. See the opioid crisis + Oxycontin.
What hope do laypeople have when even the specialists with over 10-years of high-class training get these things wrong on a nationwide level?
Before the Oxycotin news, I thought Purdue was just "that chicken company" at the grocery store (Yeah, I'm ignorant. But that's the fact, at least I know I'm ignorant). I don't have the time to figure out which brand-names to trust or what not to trust.
My doctor gave me a "Tomed mandibular advancement device". I don't even know what a mandibular is. My only hope is to trust the doctor and hope it fixes my problem. I've never heard of "Tomed" before.
How the hell am I, as a customer, supposed to build a relationship with a brand, when I only buy one or two of their products per lifetime? How am I supposed to do market-research, and figure who their competitors are? If I buy a competing product, what assurances do I have that it works as well as the one my doctor gave me?
Look, I trust that the engineers are trying to build devices that improve my life. I trust my doctor is trying to improve my life. I trust my insurance company is trying to save (themselves and me) the most money. But I recognize that there are systemic flaws in the US Healthcare system, and something isn't exactly working right.
In any case, the "brand" system being proposed in this topic is clearly not a solution. Not only is it NOT working right now, I have my doubts that it would ever work under our current system. I'm just too ignorant about the companies who make medical devices and drugs, and I've got the freaking internet in my pocket to research things instantly. That's not the problem, it takes more than 5 minutes, or even an hour, of googling to review peer-reviewed journals and figure out which devices, techniques, or drugs are effective.
Ultimately, I'm going to trust my doctor and insurance company. Its all I got. I'm not going to be trusting my life to brands of which I've never used before. Its incredibly rare for me to buy any form of medical device in general, I simply don't have a relationship to any medical brand what so ever.