One of the interesting things my trainer did before we started was three sessions of analysis. Measuring flexibility, symmetry, strength, and recovery. We then put together a plan to fix issues identified from that to get to a solid baseline, so that when we work all the muscles together to get better systemic performance they participate in the motions as designed.
This was stuff that he learned getting a kinesiology degree SJSU and followed up with the personal training coursework. And for a data set of one, it has helped me tremendously.
So the bottom line for me is that while there is a lot of questionable stuff out there, there are also people who have actually studied and worked on the mechanics of how all this works, which lets them create exercises that achieve a specific result. For me, I'm not interested in being a weight lifter or showing off how strong I am or big my biceps can be, I just don't want to end up driving a mobility cart around Walmart to pick up groceries when I'm 80!