1. Twitch / livestreaming / YT - e.g. sub counts = "look at how many people actually do like gaming"
2. Affinity groups to video games - e.g. NBA players love Fortnite (among other professional sports...see HyperX commercials with Embiid, Hayward, etc.)
3. Marvel movies - comic book reading is the ultimate nerd fascination. Marvel movies are consistently the most watched movies in the last decade.
4. Commercial success of tech startups - Zuck/Gates are the ultimate nerds who are now the envy of every banker on wall st.