this part is capitalism working as intended and (mostly) as desired. the challenge of course is that it has also led to highly undesirable power structures (corporations, oligopolies, cabals, cartels, etc.) that increasingly eclipses the individual as principal agent. that's a failure (by omission) of capitalism.
while governments, communities and other social structures can contain that consolidation of power to some extent, subservience to corporate power is a looming threat for common folk. it's crucial to further codify and protect the equivalence of the individual and the corporation.
for instance, contracts (like EULA's) shouldn't be one-sided ultimatums inflicted on the indivudual, but the beginning of a negotiation between two equal parties. corporations would argue that the administrative overhead of this would be prohibitive, but that's the price for access to a lucrative market (and that sweet, sweet revenue stream).
in addition, corporations naturally have asymmetrical information advantages that need to be leveled in the exchange of value contemplated by an economic transaction. we have financial disclosure laws, for example, but they don't go far enough. basic information like the actual prices paid by other customers and the reasons for differences should be made available to the counter-party.