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I'm still not convinced, the argument is poorly reasoned. The PayPal button might just look oldish style on purpose because that would imply PayPal is the old player (thus more trustworthy) but it doesn't stand out more than the other buttons. Maybe it does look like a recommended choice just because it's the first one in the row.

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The way I see it (and it was poorly explained, I agree) is that because the text below the paypal button looks like it is part of the host website, rather than the button image, it appears that the website is recommending paypal over other payment options.

That's the article's point--it's not supposed to stand out. Author is suggesting PayPal designed the button so it integrates into a variety of web pages. The button seems more authentic and secure because of this--as though the web site suggests you use PayPal.

Even if the button isn't designed with that in mind, it's an example of how small design decisions can have a large impact on perception.

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