I agree on the twitter cred point. The fact that this happened in the end, personally I think it is a good thing as it highlighted a weakness we must fix.

We trust our people high-level, low-level whatever to make important decisions everyday. thats why they are here.

The "marketing communications specialists" are getting slammed a lot here, so I will just point out that they spend most of their time rolling their eyes at my crappy grammar, spelling and ludicrous number of comma splices. I don't think our goal was to sound like anything. We just wanted to lay out our investigation and the follow on work we are undertaking.

Totally agree with your point that trust is earned and we lost many peoples in the last few days. That will take time and as you say good behavior to earn back, but that is what we are committed to doing.