I thought I was making a good call when I bought PUT options against BYND last week. Let's just say that bet didn't work out (so far). The stock is crazy overvalued and such a hype machine, but it's nearly impossible to call the top on these things.

It has the potential to become VERY big. If i could have bought it at 45 dollars or so i would have put 80% of my net worth in that stock, i bought it at 80, expecting it to be $100+. These are the juul and vapes for traditional cigarettes. If vegetarian meat tasted good, is similarly priced, and doesn't prove to have adverse health consequences, why would anyone support the cruel practices of animal farming etc... Think about it, it is not easy to create fake meat which tastes like real meat, and all the money they make will enable their R&D to go further in a hard to enter market of which they are one of the first pioneers.