This point was made recently about the NY Times having an editorial about advertising / tracking being invasive, while also having advertising / tracking on their own page.

The justification / defence given was that you want separation between editorial and business decisions. If the two are aligned, the freedom of the editorial team to write what they want will diminish, and the business will ultimately dictate what gets written.

If it feels a bit pessimistic, I agree, but pessimistically, I also feel like it's just realistic.