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>MAKE: magazine had 125,000 paid subscribers and the company had racked up over one million YouTube subscribers."

Yeah but they are averaging 10k views a video- which is what you would expect from a channel of about 100k subscribers, and they've never really had the views that are typical of 1m subs, so probably something is up there.

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Fair, though I would have thought that the best monetisation would come from events and commission on kits and parts. You should expect to, at very best, only just cover your operational costs from the videos and print subscribers. Events on the other hand have the people physically there and, unlike the web, you can be reasonably sure that the people who rented you the building haven't faked the visitor numbers, at least until someone invents better holograms.

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