You mentioned EV certificates, but are those actually still meaningful? Troy Hunt wrote a series of articles [0][1][2] about the perceived value of Extended Validation certificates, and concluded that they were essentially useless.
Does anyone else have additional data for/against EV certs nowadays?
[0] https://www.troyhunt.com/on-the-perceived-value-ev-certs-cas...
[1] https://www.troyhunt.com/extended-validation-certificates-ar...
[2] https://www.troyhunt.com/paypals-beautiful-demonstration-of-...