People talk about "free labor" and forget all the times they were able to do Google searches or use Google Maps for free. It seems rather ungrateful? This isn't a one-sided relationship, both sides benefit.
Also the gratefulness part is strange. The corporation has no gratefulness for me, why should we show it any kind of loyalty. It's not a living entity with a consistent mind or consciousness. It will change its will based on Wall Street's demands. It will ban you silently with no recourse.
Some people avoid Google Search, Chrome etc. They are still subject to this.