Or has it? They say not, I don't believe a word they say on the principle of not trusting liars. But maybe they're better than google in some dimension or other today. Wouldn't like to bet on it. Definitely wouldn't bet on what they'll do with their collected data in 5 years time. I want to trust the company that doesn't lie and doesn't collect data. Open Whisper Systems seem to do pretty well in that regard. Compared to apple? Apple will sell you up the river as soon as it makes business sense to do it. The question is when, not if.