I've almost entirely de-Googled, with the one straggler being YouTube. There just aren't viable competitors. I pay for YouTube premium to get rid of the ads while still paying for usage (combined with all the tracker blocking I can reasonably do), but man that $12/month is crazy. I don't care about youtube music, youtube gaming, or any of their other "value"-add junk so it's an increasingly hard pill to swallow. I just want an ad-free plan. $8/month was much more tolerable in that respect. Hell, why doesn't Google offer a Google-wide tracking / ads opt-out plan? With their reach they could probably set up a plan wherein sites with google ads get a kickback of a subscription in exchange for not displaying ads. I'd be willing to bet Google would make more money off of me if they did that.

The other product I gave up recently was Fi. It was a hard thing to give up because if you can use it then it's really the best service out there for most. What ended up kicking me there was the paltry phone support (only token support for iOS, which I switched to, and only a handful of android devices). When I found out I could get a T-mobile plan through work that offers all of the functionality I want (though some things are gimped in comparison) for a price that, while high, was at least tolerable.