Walmart has been adding cameras on high shrink isles that are almost eye level. At some point they might add even more cameras for "security" that are also used for eye tracking. Think of all the opportunities to optimize product and ad placement.
I thought the name’s embossed on the card, but not on the magstripe/EMV chip data?
Start sentinel — one character (generally '%')
Format code="B" — one character (alpha only)
Primary account number (PAN) — up to 19 characters.
Field Separator — one character (generally '^')
Name — 2 to 26 characters
...https://www.emvlab.org/emvtags/show/t5F20/
There is one store in my neigbourhod where the payment terminals show this field (my full name) on the screen during checkout. I was very surprised when I noticed this the first time.
But apparrently not all card issuers fill the field with correct data. One card, a prepaid Visa from a big fintech, has "N/A" programmed in the field.