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This is tremendous.

Is this any relation to wechoosethemoon.org from a few years back (2009)?

The site is still there but needs flash, there's a YouTube video of the site here:

No relation. That was a paid campaign by the JFK Library done by Martin Agency. The good old days of Flash :)

I was the primary producer on this at the agency that designed/developed it Domani Studios (Now defunct) if you have any questions.