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It can be important for some people, and for some teams, but it's not very important for every person or every team.
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It can be important for some people, and for some teams, but it's not very important for every person or every team.
There are a lot of shades of gray there, like, if someone commutes for 2 hours through stressful SF traffic to get to a campus where they jump on a Google Hangout since their team members are spread across 3 buildings... yeah, I don't think productivity is going to get much of a boost. However, our team is in a suburb of Cleveland Ohio where you can live within 30 miles, get here in 30 minutes and have dirt-cheap housing. I'm having a hard time coming up with collateral to support my "modern" viewpoint on the benefits of remote workers.
Southwest is the fun airline. What would american airlines have to do to become a fun airline? They would have to fire 2/3 of their staff.
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It's clearly important enough for Amazon, Facebook, and Google to invest heavily in already established tech hubs where it's incredibly expensive to build, so they can have their engineers working in the same physical location(s).
Effectively, what I'm reading is, "Because large tech companies do X, it's very important for everyone else too (including billion-dollar companies that don't do X)."
I'm saying, in spite of it being cheaper to distribute their engineers and hire remote, they do not. These aren't companies run by incompetent people, and they're large enough to have some remote workforce, so they understand how remote workers compare to onsite with as few other variables changed.
These companies hire onsite because it's important to be able to meet face-to-face. Emotion is particularly poorly conveyed over email or VC, and sometimes to convince somebody of something, meeting them in person is the best way to do that.
I'd contend that you're not considering the impact of sunk cost fallacies on business decision-making. Or if you have considered it, you've probably discounted it far more than is warranted.
It could be the case that, out of all the people currently employed by these companies, the majority believe they thrive in an onsite role rather than a remote one. Years of self-selection (especially if exacerbated by a lack of diversity in their employment experience, since these companies tend to hire out of colleges) could lead to a feedback loop.
Just because they're smart people doesn't mean they're impervious to human cognitive distortions.
How many of these companies have even trialed 100% remote positions, even if only for a year?
It's not about incompetence, it's about not willing to introduce difficult changes and admitting they are wrong. See: open plan offices.
There's tons of successful, fully distributed companies.
Humans can (and should) get their social needs met anywhere, not only at their place of employment.
I've worked both onsite and remote throughout my career. I'd never advocate for forced remote work (because some people want to get their social needs met through their employer).
Rather, I'd argue that it should be considered as an option.
I agree that not all roles require this sort of thing. There are employees who can come to the office, work 8 hours, and go home, all without speaking a word to another person. There are probably thousands of employees at Google who could probably be just as effective working remotely. That said, having worked there, I think that's not true for the vast majority of SWE work.
Jobs are about relationships.