Somehow it's comforting to see how laughably bad China is at propaganda.
China has too much money and business opportunities to be thrown away.
The other explanation is that it's a ham-handed attempt by propagandists that are operating outside their element (i.e. they are used to operating in an environment where they literally dictate the narrative to the media (whose surname is "party" and all that)).
American news media came to mind when I read this