This article was initially inspiring and interesting, but eventually I think it is a mud of "sound lies".

I like the idea that human cognition has a huge impact on our lives and it certainly has. But trying to pull off a new pradigm shift on the congnition hype train is annoying.

What is true for me is that even average software and systems we build can get insanely complex. To fix it, it is just suggested to reduce the product size, train / hire people. It is absolutely not wrong, but the narrative is. If we talk about congnitive load we should look at formalism. Yes it sounds awful. But having clear rules of yay's and nay's is when designing and evolving systems can clearly reduce cognitive load, because I cannot remember all the stuff people failed at in history.

PS: Please don't mix up fomalisms with principles.