> Or sometimes it’s just about pride: One project that attracted funding was to buy ad space at a professional baseball stadium in Hiroshima, home to Disco’s main factory, for marketing purposes. About 400 workers pooled $140,000 of their own bonus money—or about $350 each—for the privilege to see their company’s logo after work, even though the impact on the company’s bottom line seems doubtful at best

That somewhat conflicts with the prior narrative that everyone is super conscious about measuring everything - then people are throwing (their own) money away in a stupid ad campaign which is pretty much guaranteed to be garbage in ROI.