>> What is the entire region of the geographical Amazon going to do with a whole TLD?
'Therefore we decide, that you don't need whole TLD. This company (whoa, with money!) will use it better'
'Therefore we decide, that you don't need whole TLD. This company (whoa, with money!) will use it better'
At the core of the debate is whether Amazon is a brand or a location. It's clearly both. Then the question is how to structure the shared governance of the TLD.
According to the Amazon.com proposal email [1], ACTO is objecting to the current proposal. Several ACTO member states have submitted proposals individually, but there is no joint proposal (according to the email from Amazon.com). I couldn't find any ACTO joint proposal - they only seem to agree on blocking or delaying Amazon.com's proposal [2][3][4]. ICANN has a responsibility to make a decision at some point.
Call me crazy, but I have very low confidence in ACTO's ability to run the TLD given that seven years into this process, we don't have a joint ACTO proposal
[1] https://www.icann.org/en/system/files/correspondence/huseman...
[2] https://www.icann.org/resources/board-material/resolutions-2...
[3] https://www.icann.org/en/system/files/correspondence/mendoza...
[4] https://www.icann.org/en/system/files/correspondence/mena-to...
If you can't trust the TLD then just block *.amazon from your system services.
But if you start to let people argue incessantly over who gets what ccTLD, the end result is that there just aren't going to be very many ccTLDs.
OC is saying "treat ccTLD's like we treated .com's: first come first serve" and you'll end up with a much richer variety of domains.