This is, of course, why they’ve qualified the association as being a personal one. “For us,” the circle represents…

Implying that this interpretation may/should be true for others comes across to me as self-serving, though. You can attach whatever meaning you wish to a circle, but unless you make an actual effort to convey that meaning, then a circle remains... a circle. And they haven’t made any effort to do so here.

IMO, They’re just serving up a big cup of hyperbole for anyone willing to take a sip. Par for the usual corporate course, I guess.