It is the same kind of format as the Amber Alert things I used to get in the states. How do they push that out? Based on location, cell tower usage, sim card?
"All devices in cell" is still accurate. Each cell belongs to a single provider.
It's up to the network backend to make sure all providers get the emergency message at the same time to forward.
This is incorrect. A lot of providers share infrastructure, there are even providers without infrastructure.
My point is just that CMAS-style cell broadcasts need to be repeated by each cell site, and cell sites aren't universally shared by all carriers.