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We're talking about people like me who build their own desktops and wouldn't buy an Apple desktop otherwise. They could even make it a subscription.

Right, but how would they prevent eroding sales to people _not_ like you? That's exactly why the hardware lock-in model is so insidious.

> They could even make it a subscription.

Yes, my only point is that it would have to cost a lot more than the margin of a single iMac.

I see your point now. Oh well.