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I get where you’re coming from, but I think legitimate scarcity or urgency is ok.

If there truly are 3 items left, that is a legit fact that matters. And it’s context that I had in retail. Likewise, sales do run out.

That said, online retailers don’t seem to need to meet any true in advertising standard, and they are mostly full of shit.

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There is no more legitimate scarcity or urgency anymore. This also was discussed here yesterday: https://news.ycombinator.com/item?id=20269376

I found the information on airline websites rather accurate (n seats left at this price). I guess this comes directly from how it's stored in the back end booking system (0..8, 9+ seats per booking class)

On legacy carrier official websites, not OTA or LCC like Ryanair.

Before or after buying the ticket? If I already have paid and check in online I can pick the seat. But then it is too late already.

If you mean before you bought the ticket, then I don't know. Maybe they are the last ones to be honest here... But I would be surprised if they were

Also, you can get a subscription from a website like Expertflyer and see the backend inventory from Sabre or likes.

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