I think they were suggesting that you could save fuel for once you're out of atmosphere, so that you're not fighting air resistance when you start a burn to get into orbit.
In exchange for that, you have to build your rocket and satellite to withstand 10,000 gees of acceleration and hypersonic flight through the lower atmosphere. And somehow build a rail gun that can fire something the size of an office building.
Firing sideways could save you much more fuel but also means you’re in the lower atmosphere at much higher speed and for much longer.