If users can sign up and register to your system, it’s harder to offer a slick user flow without revealing that an account already exists. One way to achieve this is to only capture the user’s email address, send them an email, and they complete the rest of the sign up process as a second stage. A user who already has an account gets sent an email stating that an account already exists.
As a business I assume they’ve decided that the risk of exposing whether an account exists was worth it in exchange for a better user experience.