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Seems like that they in a typical Microsoft style tried to link one product to another. I can imagine that the boss of the Edge browser argued to make their bookstore Edge-only, to promote the browser that way. And that move effectively doomed the bookstore.

Its like you go to Microsoft site to search for a registry problem, and the support person tells you to use Cortana to search. Because obviously his job is not to solve your registry problem, it is to promote Cortana for Microsoft.

Microsoft's Games for Windows Live DRM servers had a close call a few years ago as well.

The whole Microsoft is one big dark side. Ok, just 80% of it.