And on the other hand, I'm running a 12" notebook at 1080p with no scaling, and I find the text to be exactly the right size. If anything, I'm tempted to zoom in a notch or two.

Zooming on the web is a critical feature to me. I find pages all the time with nearly unreadably small text, and occasionally with text too large for me. Firefox remembers zoom levels for me, so I only have to adjust once per site, usually.

This is not meant to be a criticism, just sharing another experience for your awareness. Based on your comment, I don't think the author could make both of us simultaneously happy.