It's not true. LEO systems are far more CAPEX intensive than GEO, and neither Starlink, Oneweb, Telesat, or Kuiper will be cheaper than Viasat-3 and will not be able to compete in terms of cost per Gbps.
That said, I know almost nothing about phased arrays, so I don't know if it's expensive due to some fundamental reason, or if it's partly because it's been a niche/low volume device before now.