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If they choose to import some code from elsewhere sure. They could run their own advert by hosting "advert.jpg" on their server and wrapping it in an anchor tag.

BA however are a company selling their own product, no need for them to have adverts. If they want to dilute their product with adverts then they take the risk of fines (as well as losing custom)

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Why does an airline even need to show advertising on their page in the first place. You'd think they would be most concerned about selling their own product.

Many of them show ads for partners to generate ancillary revenue, which is a large source of profits for airlines.

In addition, if they themselves _advertise_, they'll need to add tags to track attribution, conversions, etc.

Funny how people advertised for decades on tv, in newspapers, and with leaflets through the door, without invasive tracking

Fair enough, but if you're advertising online with any of the major companies today, there's no way to do so effectively without instrumenting at least your landing pages and conversion pages with advertising tagging.

Generally the flip side of service cutting is aggressive monetization

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