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> - Segmentation. Often, we have to rapidly segment users by custom attributes and conditions and relay an update to them. listmonk supports SQL expressions to segment users on their attributes that are defined as arbitrary JSON maps (thanks to Postgres JSONB type).

So, is it connected to some kind of CRM ?

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Out of the box, it isn't, but it's straight forward to do it with APIs (for individual entries and for bulk CSV imports) or with direct inserts to the DB (the table schema is simple). In production, we've made a small daemon that listens to a PubSub queue published by our CRM to keep the mailing list up to date.

About attributes, every subscriber entry in listmonk can take a JSON map of attributes that can be queried.

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