> This fundamentally changes the equations that drive the app economy, turning it from one where a few players build monolithic services that chase billions of DAUs, to a creator economy where everyone is empowered to use tech to solve their own problems and express themselves creatively.
I question this premise. The internet of today != the internet of 20 years ago. Traffic is primarily driven by progressively fewer and fewer sites.
The problem of an app "surviving" today isn't about the cost of app development. It's blitzscaling. You need light billions of dollars on fire to maintain your position as an Uber. No SWE can quit their FANG job and make that happen anymore, with their own money. They'll need VC Money.
Also, the average user downloads 0 new apps per month. I know I'm definitely the average user. Because all the apps are competing for my attention and send garbage push notifications, I turn off push notifications. As a user, I want less apps, not more.