There's a reason that Recycle comes last in "Reduce, Reuse, Recycle": it's the least desirable option.

If you Reduce, you get an easy win by not needing the resource in the first place; Reuse achieves orders of magnitude of efficiency in the resource's utility (a glass mason jar can be used thousands of times, compared to a plastic one designed to used once and disposed). Recycling is often fraught with inefficiencies of both energy and waste byproducts.

I would love to see more economic incentives around direct reuse (such as Pigovian taxes on disposable plastics, and consumer incentives to return glassware to the grocer and then the manufacturer for direct reuse).